This post had been published by guest factor Mark Brooks, an analyst/consultant whoever we we blog Online Personals Watch summarizes the day-to-day internet dating industry news.
Previously this week InterActive Corporation (IAC), which has and runs popular premium dating web web sites Match.com and Chemistry.com, launched an entirely free site that is dating DownToEarth.com (you can discover an ad for the recently launched web web site right here). The somewhat counterintuitive move is IAC/Match.com’s response to Plentyoffish.com, a favorite free dating internet site that was long term by one guy away from their apartment (he now posseses a workplace and a little group).
DowntoEarth.com had been started by Jacob Solotaroff whom invested a 12 months because the manager of item administration and user integrity at match. Now he operates your website away from Dallas, where Match can also be based. Evidently IAC believes if some body will probably place Match away from company, it might as very well be Match.
The absolute most interesting function on this new site could be the RealRatings individual ratings system for ranking the precision of people’s pages against true to life. Users who post inaccurate photographs and pages of on their own are ratted down by other users who’ve been on a night out together using them. Users can grade the precision of pages for a scale of just one celebrity to 5 movie movie stars as soon as they’ve been on a face to manage date. 1 star means “not even close” and 5 movie stars suggest “true to life. ” Could this function as the final end of white lies on dating profiles?
Here’s a review of just just how a number of the free competition DowntoEarth are going to be facing off with in the united states, UK, Australia and Canada.
The most effective free sites that are dating the united states are:
Number 1 Plentyoffish (no. 2 general on the web dating category in Dec ’09, number 2 in might ’09) number 2 Adam4Adam (#5 general in Dec, no. 6 in May) # 3 Date Hookup (#6 overall in Dec, #7 in May) # 4 OKCupid (#12 general in Dec, #14 in May) # 5 Mingle2 (#13 general in Dec, perhaps maybe perhaps not in top 100 in May) no. 6 MatchDoctor (#32 general in Dec, #33 in May) # 7 WebDate (#33 general in Dec, #22 in May) #8 FriendsReunitedDating.co.uk (#41 in Dec, perhaps perhaps perhaps not in top 100 in May) no. 9 Woome (#46 in Dec, #79 in might) #10 Connecting Singles (#53 in Dec, #55 in May)
As well as in the united kingdom the top free sites that are dating:
# 1 Plentyoffish (number 1 general in Dec, # 1 in May) #2 individual (number 2 general in Dec, #13 in May) no. 3 FriendsReunitedDating.co.uk (#8 general in Dec, #12 in May) #4 Smooch (#9 general in Dec, #15 in May) no. 5 Freedating.co.uk (#14 general in Dec, #16 in May) # 6 ProfilePic (#27 overall in Dec, #68 in might) #7 Flirtomatic (#29 overall in Dec, #36 in May) #8 OKCupid (#31 general in Dec, #32 in May) # 9 Speeddate (#44 overall in Dec, #71 in May) #10 Midsummers Eve (#53 general in Dec, #43 in May)
Plus in Australia:
Number 1 Plentyoffish (no. 4 overall in Dec, #7 in May) #2 Person (#7 general in Dec, # 6 in May) # 3 Matchfinder.com.au (#22 general in Dec, #32 in May) number 4 Speeddate (#23 overall in Dec, #38 in May) # 5 OKCupid (#27 general in Dec, #30 in May)
90percent of this top free sites that are dating the united states and British moved up positions from May to December 2008.
Information: might and December 2008, Hitwise Competitive Intelligence USA, British and Australia ranks by share of the market of visits, which can be the percent of online traffic to the category.
Number 1 Plentyoffish (#1 general in Nov) no. 2 Kijiji.ca Personals (#3 general in Nov) #3 Speeddate (#8 overall in Nov)
Information: November 2008, comScore Media Metrix Personals category for Canada.
Disclosure: Plentyoffish and Webdate are customers of Courtland Brooks, Mark Brooks consultancy.